Business updates

Alibaba Group invites brand owners to adopt GS1 Standards

Alibaba Group invites brand owners to adopt GS1 Standards

GS1 27 Sep 2016

GS1 is pleased to announce that Alibaba Group invites brand owners to adopt GS1 standards for product information management and use Global Trade Item Number (GTIN) for uniquely ''identifying'' their products in global e-Commerce.  All users are encouraged to join the Global Data Synchronisation Network™ (GDSN®) for online exchange of product information.


This will help brand owners to manage their supply chain efficiently, help to provide the standard information that complies with the laws and regulations and meet the demands for consumer transparency.


GDSN® and GS1 Standards will also provide accurate and complete product information, for both supply and sales enterprises. The GDSN® will also allow consumers to have access to authentic and rich product content, which helps brand integrity and improves their experience in today's global e-commerce industry.


All e-commerce trading platforms of Alibaba Group will actively expand the application scenarios of the G1 Standards and adopt the GTIN as product identifier. To promote the standardisation of product information, Alibaba Group plans to carry out the GDSN® project in stages.


Alibaba Group is the world's largest online and mobile trading market, which runs various online and mobile platforms, covering Retail, Wholesale and Cloud Computing.  There are 423 million buyers on China's retail platform of Alibaba Group.


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